Britons resist 'energy shopping', Ofgem research shows
Almost half of Britons admit to not shopping around for a good deal on energy, according to a recent survey.
The research, published by Ofgem last week (April 23rd), found 43 per cent of UK consumers consider 'energy shopping' a lower priority than minimising spend on broadband, groceries and holidays.
This was despite energy being the top item on which Britons feel they spend more than they would if they were better educated, with 55 per cent of respondents reckoning they could save money by shopping around.
However, nearly a quarter (24 per cent) told Ofgem they thought researching the energy market would be "too much hassle" - backing up past research showing more than half (53 per cent) of Britons are confused by tariffs.
In order to promote energy shopping, the national regulator has kickstarted a campaign it calls Be An Energy Shopper.
The project is supported by energy secretary Ed Davey, who said it would make switching suppliers "easier than ever before", as well as TV presenter Konnie Huq.
Huq commented: "As a wife and mother of two, it's really important to me that I’m constantly getting value for money and energy is no exception to the rule."