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Rockwool promotes thermal insulation under the Green Deal

Rockwool has launched a video campaign encouraging homeowners in the UK to apply for thermal insulation under the Green Deal.

The manufacturer's initiative - entitled Does It Burn? - is seeking to inform the British public of the benefits that come with the energy-saving measures offered by the government scheme.

Paula Bateman, UK corporate affairs director at Rockwool, observed the vital role insulation can play in providing properties with fire protection.

She added: "Equally, insulation now comes in a wide range of renders and finishes and can be used to create striking new aesthetic statements as part of a wider makeover."

In a YouTube video, Rockwool places £500 in cash into a model of a house and blasts it with a flame thrower, before safely extracting it undamaged.

The organisation is aiming to represent the yearly savings estimated by the Energy Saving Trust, which is up to £175 through loft insulation.

From January, the Green Deal will offer individuals financial support towards the installation of cavity wall insulation - alongside other energy-efficiency fixtures - and is seeking to help up to 14 million families in the process.

Posted by Paul Taylor


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