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Thermal insulation 'appeals to housebuyers'

Loft and cavity wall insulation and extra thermal insulation through double-glazed windows are more important to potential homebuyers than interior decor and kerb appeal, new research has found.

The study, from, revealed that Energy Performance Certificates and solar panels are also higher considerations than these aspects.

However, while 59 per cent of respondents to the company's August 2011 Consumer Opinion Panel of 1,110 adults noted that green upgrades to a domicile - such as dry lining insulation or drywall insulation - can save them money on energy bills, 13 per cent still believe they are too expensive to fit.

Furthermore, 11 per cent are concerned that the cost of installing these measures would not cover any potential savings.

A total of 44 per cent of Brits also think conserving money is more important than protecting the environment.

The company advised members of the public to turn down their thermostat by one degree C to cut expenditure, with this potentially affecting under floor heating costs.

Energy efficiency expert at Kevin Sears noted that measures such as wall insulation are increasingly important as gas and electricity prices are set to rise.

Many of these additions will recoup the cost of installation within one year due to reductions in fuel bills, he pointed out.

"Insulating lofts and cavity walls for just £300 could cut your bills by £390 a year - so you'll already be quid's in after the first year," the expert declared.

"Being energy efficient can benefit your bank balance as well as the environment," he argued.

Mr Sears stated that many energy companies have a "pot of money" for this purpose and many people could benefit through speaking with these businesses to see if they can qualify for financial assistance.

The company recently called for VAT on all efficiency measures fitted under government programme the Green Deal to be cut to five per cent, joining other voices such as the UK Green Building Council, the World Wildlife Fund and the Royal Institution of Chartered Surveyors.

Posted by Helen Hughes